In the same vein as 2012's viral activity, the internet is buzzing with excitiment over the upcoming Terminator Salvation film. As the Terminator series has been thrown wide open by what happened in the last two films (ie at the end of Terminator 2, the Skynet threat had been destroyed - and in Terminator 3, we find out we had only postponed Judgement Day) specifically involving Skynet, the AI system that controls the robots, this would be a great topic for a viral to focus on. Good news - a viral campaign has kicked off. While there isn't much yet, a brand new Skynet Research site has launched, so sign up now!
All you need to do is head over to Skynet Research.com and add your email to their list. We'll be sure to let you know when we hear of any updates for this as well. It's hard to tell this early if this viral will be run by 42 Entertainment, the company behind The Dark Knight's brilliant viral campaign last year, or if it will just be something smaller and relegated only to the internet. However, Terminator is the kind of movie that I'd love to see a huge viral for.
In addition to the above site, a YouTube channel has been set up, so you can stay up to date with new content uploads.